Congree Blog

Impulses for Content Heroes

Tone of Voice — Language as Corporate Strategy

Tone of Voice — Language as Corporate Strategy

– by Jens Reineking

A custom-tailored brand language has numerous advantages. For example, it can cut costs and boost income, establish an identity, make the company unmistakable, and make it more creative and innovative.

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We Wish You a Consistent Christmas

We Wish You a Consistent Christmas

– by Stefan Kreckwitz

In the native language of most of our team members, German, consistency can even be defined as “continuance, solidarity, closeness and calmness”. Thinking of the old Christmas tradition of families and friends coming together and celebrating festively and peacefully, the word “consistency” as we know it gets an interesting twist.

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"A Pinch of STE"—Would It Work?

"A Pinch of STE"—Would It Work?

– by Ursula Reuther

The possibility to use STE (Simplified Technical English) to standardize the corporate language sounds appealing. But there are several aspects that need to be observed. For example, "a pinch of STE" would basically conflict with the concept of the standard.

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Bad Robot, Good Robot

Bad Robot, Good Robot

– by Stefan Kreckwitz

AI in content creation is not about "bad robots" which make authors superfluous. Rather, authors can stay in control while using AI technologies for authoring assistance to optimize their content.

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Consistency in Block-Based Documentation

Consistency in Block-Based Documentation

– by Philipp Baur

Consistency is very important for block-based content. An author assistance tool helps you to ensure textual consistency.

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Stop Uncontrolled Proliferation

Stop Uncontrolled Proliferation

– by Stefan Kreckwitz

A company's content "landscape" resembles an autumnal garden in many ways. Both of them need grooming and proliferation control. For your content "landscape", author assistance tools help to tackle the challenges.

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The Challenge of Ensuring Comprehensibility

The Challenge of Ensuring Comprehensibility

– by Hannah Glaum

About the art of not losing your readers. Incomprehensible texts miss their objective and lead to a waste of time and financial resources. Thus, it is important to check the comprehensibility of your own text and to optimize it, if necessary.

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Empathic Design

Empathic Design

– by Philipp Baur

Empathic design is all about the users wishes, worries, and tribulations that can be read between the lines. Empathic design is not always easy to achieve and does not come without cost, but effort and costs are worth it.

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New Approach to Terminology Management

New Approach to Terminology Management

– by Alexander Becker

It is important to decide collaboratively about the collection of corporate terminology. However, use of terminology that has already been approved should not be impaired due to the work that is still in progress. Even a terminology check on the basis of an incomplete terminology database leads to text quality improvements.

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I'm Not a Content Machine!

I'm Not a Content Machine!

– by Hannah Glaum

Content is the talk of the town. One thing is for sure: to remain visible, you need to keep at it. You need to remain up to date, make sure you don't miss anything, and serve all channels. Marketing contents are written, published in the form of press releases, printed, twittered, ...Even in the field of technical documentation, standalone printed manuals belong to the past. Nowadays, printed formats are supplemented by online help texts, release notes, product videos, and technical newsletters.Though the transition between marketing and technical documentation may be fuzzy, one thing is for sure: the content must reach the target audience.As a technical writer or marketing specialist, we sometimes feel like content machines, don't we?

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A Blog for Content Heroes

A Blog for Content Heroes

– by Stefan Kreckwitz

In the numerous customer conversations I've had with customers this year, I've clearly seen how much the digital transformation has affected companies the world over. Information represents the central aspect of the digital transformation.

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