September 2017

I'm Not a Content Machine!

I'm Not a Content Machine!

Content is the talk of the town. One thing is for sure: to remain visible, you need to keep at it. You need to remain up to date, make sure you don't miss anything, and serve all channels. Marketing contents are written, published in the form of press releases, printed, twittered, ... Even in the field of technical documentation, standalone printed manuals belong to the past. Nowadays, printed formats are supplemented by online help texts, release notes, product videos, and technical newsletters. Though the transition between marketing and technical documentation may be fuzzy, one thing is for sure: the content must reach the target audience. As a technical writer or marketing specialist, we sometimes feel like content machines, don't we?

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A Blog for Content Heroes

A Blog for Content Heroes

– by Stefan Kreckwitz

In the numerous customer conversations I've had with customers this year, I've clearly seen how much the digital transformation has affected companies the world over. Information represents the central aspect of the digital transformation.

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