Congree UCC
for Marketing and PR

Diversity of Channels

... posts on social media and customer portals also represent the company and must be quality-assured.

Diversity of Those Involved

... when text is created in many different places, specifications must be defined, applied and checked.

Text as Part of the CI

... wording, tonality and many other criteria can only be controlled and verified with linguistic intelligence.

Using Generative AI

... Chat GPT & Co. are a great opportunity for marketing - if the associated challenges are solved.

Ensuring Text Quality

... because text contributes significantly to the perception of the company, marketing managers must remain in control of the process.

Defining Standards

In addition to logos, colors, imagery, typography and other visual elements, it is also and above all text that shapes the perception of a company in the market and among the public. Characteristics such as word choice, tonality, the way the reader is addressed or the use of inclusive language make corporate communication unique and recognizable. Congree UCC provides all the tools needed to define clear guidelines for all relevant text features and make them available to everyone involved.

Integrate AI Content

The possibilities of generative AI are also a huge opportunity for the creation of advertising material, websites, social posts, press releases and other high-profile texts. At the same time, the use of AI-generated content comes with the risk of losing quality and consistency. The combination of AI and linguistics in Congree UCC allows for maximum efficiency in text creation while ensuring quality and consistency across all content.

Maintain Control

In contrast to visual elements, marketing-relevant text is produced by far more actors inside and outside the company. The continuous growth of communication channels also makes it difficult for marketing managers to maintain control over all published content. With Congree UCC as a comprehensive platform for company-relevant text, they remain in control of the process and ensure that every piece of content contributes to the defined corporate identity.

Ecosystem for Text

Congree UCC ensures acceptance, consistent application and seamless checking of editorial standards wherever text is created: from the marketing department to internal and external authors and agencies to customer support and investor relations. The seamless integration of all relevant editors and tools makes the creation of CI-compliant texts efficient and secure and enables fast and cost-effective translation into all required target languages.

Congree UCC in Mechanical Engineering

Case Study KiefelNews Bauer MaschinenCase Study Herrenknecht

From listed technology groups to highly specialized hidden champions, machine and plant manufacturers of all sizes rely on Congree UCC to document their complex products.

Congree UCC in Vehicle Construction

Case Study Mercedes-BenzPresentation Bosch AutomotivePresentation Mercedes-Benz AG (Ontologieaufbau)Presentation Mercedes-Benz AG (Authoring Memory)

Vehicle manufacturers and their suppliers have been relying on Congree technology for voice quality assurance for over two decades.

Congree UCC in the IT Industry

Webinar VMwareWebinar Ciena

Congree UCC is used by a large number of customers in the IT industry. Customers come from the software development, retail portal, semiconductor manufacturing and network equipment sectors, among others.

Congree UCC in the Aviation and Defense Industry

Whitepaper Simplified Technical EnglishWebinar Congree UCC in S1000D Environments

Congree UCC helps companies in the aerospace and defense industry comply with complex standards and regulatory requirements.

Congree UCC in Administrations

Fact Sheet Inclusive Language

Administrations rely on Congree UCC to make their communications clear, efficient and accessible.

Congree UCC at Market Leaders

Numerous market leaders use Congree UCC to make their copywriting more efficient and of higher quality.