Long live the superlative – or not?
In marketing, there is a trend towards more relaxed, welcoming language that appeals to people on an emotional level and evokes sympathy. This post shows the features this type of marketing language has and how authoring assistance software can help you formulate it successfully.Read More
Terminology Workflows in Companies
An application-oriented, pragmatic terminology database that people like using and that makes their work easier is an essential element of a company's internal and external communication. To achieve this goal, it is vital to implement defined terminology workflows from the outset.Read More
Tone of Voice — Language as Corporate Strategy
A custom-tailored brand language has numerous advantages. For example, it can cut costs and boost income, establish an identity, make the company unmistakable, and make it more creative and innovative.Read More
We Wish You a Consistent Christmas
In the native language of most of our team members, German, consistency can even be defined as “continuance, solidarity, closeness and calmness”. Thinking of the old Christmas tradition of families and friends coming together and celebrating festively and peacefully, the word “consistency” as we know it gets an interesting twist.Read More
"A Pinch of STE"—Would It Work?
The possibility to use STE (Simplified Technical English) to standardize the corporate language sounds appealing. But there are several aspects that need to be observed. For example, "a pinch of STE" would basically conflict with the concept of the standard.Read More
Bad Robot, Good Robot
AI in content creation is not about "bad robots" which make authors superfluous. Rather, authors can stay in control while using AI technologies for authoring assistance to optimize their content.Read More
Consistency in Block-Based Documentation
Consistency is very important for block-based content. An author assistance tool helps you to ensure textual consistency.Read More
Stop Uncontrolled Proliferation
A company's content "landscape" resembles an autumnal garden in many ways. Both of them need grooming and proliferation control. For your content "landscape", author assistance tools help to tackle the challenges.Read More
The Challenge of Ensuring Comprehensibility
About the art of not losing your readers. Incomprehensible texts miss their objective and lead to a waste of time and financial resources. Thus, it is important to check the comprehensibility of your own text and to optimize it, if necessary.Read More
Empathic design is all about the users wishes, worries, and tribulations that can be read between the lines. Empathic design is not always easy to achieve and does not come without cost, but effort and costs are worth it.Read More
New Approach to Terminology Management
It is important to decide collaboratively about the collection of corporate terminology. However, use of terminology that has already been approved should not be impaired due to the work that is still in progress. Even a terminology check on the basis of an incomplete terminology database leads to text quality improvements.Read More
I'm Not a Content Machine!
Content is the talk of the town. One thing is for sure: to remain visible, you need to keep at it. You need to remain up to date, make sure you don't miss anything, and serve all channels. Marketing contents are written, published in the form of press releases, printed, twittered, ... Even in the field of technical documentation, standalone printed manuals belong to the past. Nowadays, printed formats are supplemented by online help texts, release notes, product videos, and technical newsletters. Though the transition between marketing and technical documentation may be fuzzy, one thing is for sure: the content must reach the target audience. As a technical writer or marketing specialist, we sometimes feel like content machines, don't we?Read More