Current limitations of Artificial Intelligence for terminology and standardization
– by Irene B. FischerSearching for equivalents can be a real challenge. Artificial Intelligence does not deliver the source and clear context of a term in the result yet.
Read More2023 AI-Content
– by Philipp BaurWhat are the strengths and weaknesses of generative AI for copywriting? Learn how you can use generative AI as quickly and efficiently as possible.
Read More'Nobody Reads Documentation?'
– by Prof. Dr. Birgitta Meex, Justyna DlociokCurious about how a user's motivation affects their reading behavior? Wondering why minimalism isn't always the solution to your documentation woes? Interested in how linguistics can improve your design? Our blog tackles these questions and more! Read away, and stay tuned for more to come.
Read MorePower of language
– by Alexander Becker, Yiyun LiaoLanguage has the power to draw people's attention to a particular aspect of a situation or event. Alexander Becker spoke with Yiyun Liao about this. She is a psycholinguist and works as a PhD student at the Faculty of Psychology, Education and Child Studies at Erasmus University Rotterdam.
Read MoreCongree-tulations: Congree celebrates its 10th anniversary
– by Hannah KaufholdOn September 16, 2020, Congree turns 10 years old. We are so glad and thank all customers, partners, friends, followers and other supporters for the great time we are having together. Looking forward to the next 10 years!
Read MoreFrom grains of sand to valuable lubricating oil
– by Isabelle FleuryTerminology work only becomes a success when change management is implemented. The expected technical (data exchange) and economic (reuse, more efficient communication) benefits of terminology management require a change of company-wide processes. A successful change brings further benefits. These include, for example, stronger identification with the company through participation in terminology work.
Read MoreGetting More out of Presentations with Congree and SCHEMA ST4
– by Romy StauchWhen many presentations are created within a company, over time this may result in creative chaos and different terms being used for the same things. In the worst case, both of these outcomes may lead to unintelligible content with zero impact. By creating presentations from a content management system and integrating authoring support software, you can avoid these problems and ensure a well-organized collection of presentations.
Read MoreA terminology disposal site?
– by Philipp BaurThe creation of a terminology database is worthwhile. However, it is important to ensure that the terminology is used correctly. This is the only way to unleash the full potential of your terminology work.
Read MoreLong live the superlative – or not?
– by Congree RedaktionIn marketing, there is a trend towards more relaxed, welcoming language that appeals to people on an emotional level and evokes sympathy. This post shows the features this type of marketing language has and how authoring assistance software can help you formulate it successfully.
Read MoreTerminology Workflows in Companies
– by Christian Weih-SumAn application-oriented, pragmatic terminology database that people like using and that makes their work easier is an essential element of a company's internal and external communication. To achieve this goal, it is vital to implement defined terminology workflows from the outset.
Read MoreTone of Voice — Language as Corporate Strategy
– by Jens ReinekingA custom-tailored brand language has numerous advantages. For example, it can cut costs and boost income, establish an identity, make the company unmistakable, and make it more creative and innovative.
Read MoreWe Wish You a Consistent Christmas
– by Stefan KreckwitzIn the native language of most of our team members, German, consistency can even be defined as “continuance, solidarity, closeness and calmness”. Thinking of the old Christmas tradition of families and friends coming together and celebrating festively and peacefully, the word “consistency” as we know it gets an interesting twist.
Read More"A Pinch of STE"—Would It Work?
– by Ursula ReutherThe possibility to use STE (Simplified Technical English) to standardize the corporate language sounds appealing. But there are several aspects that need to be observed. For example, "a pinch of STE" would basically conflict with the concept of the standard.
Read MoreBad Robot, Good Robot
– by Stefan KreckwitzAI in content creation is not about "bad robots" which make authors superfluous. Rather, authors can stay in control while using AI technologies for authoring assistance to optimize their content.
Read MoreConsistency in Block-Based Documentation
– by Philipp BaurConsistency is very important for block-based content. An author assistance tool helps you to ensure textual consistency.
Read MoreStop Uncontrolled Proliferation
– by Stefan KreckwitzA company's content "landscape" resembles an autumnal garden in many ways. Both of them need grooming and proliferation control. For your content "landscape", author assistance tools help to tackle the challenges.
Read MoreThe Challenge of Ensuring Comprehensibility
– by Hannah KaufholdAbout the art of not losing your readers. Incomprehensible texts miss their objective and lead to a waste of time and financial resources. Thus, it is important to check the comprehensibility of your own text and to optimize it, if necessary.
Read MoreEmpathic Design
– by Philipp BaurEmpathic design is all about the users wishes, worries, and tribulations that can be read between the lines. Empathic design is not always easy to achieve and does not come without cost, but effort and costs are worth it.
Read MoreNew Approach to Terminology Management
– by Alexander BeckerIt is important to decide collaboratively about the collection of corporate terminology. However, use of terminology that has already been approved should not be impaired due to the work that is still in progress. Even a terminology check on the basis of an incomplete terminology database leads to text quality improvements.
Read MoreI'm Not a Content Machine!
– by Hannah KaufholdContent is the talk of the town. One thing is for sure: to remain visible, you need to keep at it. You need to remain up to date, make sure you don't miss anything, and serve all channels. Marketing contents are written, published in the form of press releases, printed, twittered, ... Even in the field of technical documentation, standalone printed manuals belong to the past. Nowadays, printed formats are supplemented by online help texts, release notes, product videos, and technical newsletters. Though the transition between marketing and technical documentation may be fuzzy, one thing is for sure: the content must reach the target audience. As a technical writer or marketing specialist, we sometimes feel like content machines, don't we?
Read MoreA Blog for Content Heroes
– by Stefan KreckwitzIn the numerous customer conversations I've had with customers this year, I've clearly seen how much the digital transformation has affected companies the world over. Information represents the central aspect of the digital transformation.
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