Brand Strength and Communication Efficiency
Through Effective Implementation of Corporate Language
A company's corporate language is a key factor in its identity and success. It reflects the company's values, culture and vision and is instrumental in conveying a consistent and memorable brand message. However, the benefits of corporate language extend beyond mere branding. It improves internal and external communication by creating a shared language and mutual understanding. This can boost efficiency and productivity by minimizing misunderstandings and communicating information clearly and concisely.
We will work with you to implement a corporate language in your company. Our service covers the entire process, from inventory to deployment throughout your company.
Analysis of the Current Situation
Before creating your style guide, we analyze the way your company currently communicates. What does your company sound like in its various communication channels? Does the language align with your brand and values? We use the linguistic tools developed in-house to quickly obtain meaningful results.
Development of the Language Style
Based on your values and target audience, we define the style you want to adopt for your corporate language. While doing so, we always keep machine checkability in mind, as this is an essential factor for effectively establishing your corporate language in the company. And it will only take root in your company if authors are provided with real-time assistance in creating texts.
Compilation and Expansion of Terminology
Terminology is a key component of corporate language, as it ensures consistent communication and underscores a company's professionalism. It helps create a unique brand identity, facilitates the onboarding of new employees, and increases online visibility through improved search engine optimization. By ensuring consistent technical vocabulary, terminology is a key contributor to effective communication and a strong brand presence. Our tools help to automatically compile and expand your terminology.
Authoring Assistance
We incorporate your individual language style, contextual tone, and specific terminology into our Authoring Assistance. This makes your corporate language available in every program used to create text throughout the company. With objective reports and practical proposals for improvement, we simplify the use of your corporate language while also increasing its acceptance within the company. By taking this integrative approach, we help ensure that your corporate language is consistently used in every area of communication.
Employee Training
By integrating your corporate language into our Authoring Assistance, we eliminate the need for extensive training on the subject. We can instead limit training to the use of our editor plug-ins, intuitive tools that automatically support the user in complying with the corporate language.
Your Contact Person
Our linuistics experts are happy to answer your questions about corporate language.
E-mail+49 (0) 721 6677570