No Rocket Science: Good Content with AI

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Artificial intelligence (AI) is the talk of the town. Day by day, we are consciously or unconsciously
confronted with it—in the form of digital wizards, image recognition systems, or self-driving cars,
which we will soon see on our roads. Encyclopædia Britannica defines artificial intelligence as "the
ability of a digital computer or computer-controlled robot to perform tasks commonly associated with
intelligent beings". This white paper focuses on how AI can assist enterprises in promoting their brand
development and brand perception.

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