Artificial intelligence (AI) is the talk of the town. Day by day, we are consciously or unconsciously confronted with it—in the form of digital wizards, image recognition systems, or self-driving cars, which we will soon see on our roads. Encyclopædia Britannica defines artificial intelligence as "the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings". This white paper focuses on how AI can assist enterprises in promoting their brand development and brand perception.
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