Not Rocket Science: Good Content with AI

Artificial intelligence (AI) is the talk of the town. Day by day, we are consciously or unconsciously confronted with it—in the form of digital wizards, image recognition systems, or self-driving cars, which we will soon see on our roads. Encyclopædia Britannica defines artificial intelligence as "the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings". This white paper focuses on how AI can assist enterprises in promoting their brand development and brand perception.

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